Rather than reading design thinking its last rites, Clive Grinyer says businesses should be doubling down on the customer-first approach it promotes. Every now and then, business magazines, especially ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. This is the first time ...

In today's fast-paced digital world, where development cycles move faster and consumer expectations are higher than ever, design thinking has become the foundation of human-centered problem-solving.