Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...
Google Ads no longer pre-selects the Display Network when setting up a Search campaign — a small tweak that could lead to big savings for advertisers. What’s new. According to Google Ads Coach Jyll ...
PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...
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