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Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...
As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...
Virtual events have swiftly become the norm; but while organisers have grown to appreciate their many advantages, keeping audiences engaged remains a challenge. In many cases, audiences have simply ...
Opinions expressed by Digital Journal contributors are their own. What if you could approach life’s challenges the same way you approach your favorite video game? Completing quests, leveling up your ...
Incorporating game elements into lessons helps students feel more motivated and excited to participate. As a fourth-grade teacher, I’ve seen how gamification can transform a regular lesson into ...
Credit card promotion used to be a straightforward path. Today’s journey is more like a labyrinth. Cardholders need persuading to choose your card, activate it, make their initial purchase, and use it ...
PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...