These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Forbes contributors publish independent expert analyses and insights. I write about how brands and executives use social media. Dec 21, 2023, 01:39pm EST This article is more than 2 years old. BATH, ...

Yet another big shift is happening in digital advertising - a few years into retail media’s rise, and experts now expect “commerce media” to supersede retail media in conversations moving forward.

Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The economics of digital attention are undergoing a seismic shift. As traditional display ads lose momentum and streaming audiences become increasingly resistant to interruption, brands are migrating ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte‘s US ...

The Little Rock, Arkansas-based florist Tipton & Hurst has been in business for 137 years and has enjoyed steady popularity within the community. Leaders at the company attribute this to the continued ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...