Walt Disney Co. says notable surges in advertising dollars committed to sports and streaming helped it match what it secured in last year's "upfront" volume - but ...

Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consisted with the year before despite increased sales in sports and streaming. As the company continues to deepen its ...

The battle over Hulu's value appears far from over, with both Disney (DIS) and Comcast's NBCUniversal (CMCSA) at odds over just how much the streaming platform is worth. In an SEC filing tied to ...