Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Transparency and brand trust have become essential components of modern economic activity, influencing how consumers make ...

Every decision we take is a strategic move, calculated to maximize satisfaction. Need to choose between two courses of action? Easy-peasy: run the numbers, weigh the options, and decision made. But ...

Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively. Consumer decision making is a ...

Consumer behavior is a moving target, shifting with trends, preferences, and digital influence. Each decision a consumer makes isn't isolated; it's a mix of personal desires, available options, social ...

Lee-Yoon, Alice, Grant E. Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers’ Response to Gifts Intending to Save Time and Money." Art. 495. Special Issue on Scarcity and Consumer ...

Presidential election anxieties have caused many consumers to slow down spending and wait to make big financial decisions until after the election, according to a new report from Federal Reserve banks ...

Time for your annual check-up. After what feels like an eternity in the waiting room, flicking through dog-eared copies of the world’s finest publications (did you know Indonesia is at a crossroads?), ...