Last week’s data told a clear story: the U.S. consumer is still standing, but looking increasingly tired – and businesses are ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

This is Part 4 of “Skin in the Game,” a special project of “Marketplace Morning Report” that looks at what video games, and the vast industry that surrounds them, can tell us about economics, business ...

The Center for Research in Experimental Economics and Political Decision Making (CREED) at the University of Amsterdam combines research approaches from behavioral economics, psychology, and ...

At a high school in rural Center Ridge, Arkansas, students walked into a classroom and stepped into someone else’s shoes. Klair Jordan, then a 9th grade student, was playing the role of a single ...

SAN RAMON, Calif.--(BUSINESS WIRE)--A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential ...

It is the mid-1990s and the economics faculty at a leading business school is meeting. The assembled dons are in a prickly mood. Many are upset that business-school fields, such as marketing and ...

Let’s face it. We are not rational, and we are not logical. We are emotional creatures, and it is this emotion that drives our behavior and decisions. As consumers, we would very much like to believe ...