The e4m Real-time Programmatic Advertising Conference 2024 saw a distinguished panel of industry leaders explore the transformative trends in programmatic advertising. The discussion delved into ...

Artificial Intelligence (AI) and programmatic advertising are interlinked as AI provides the intelligence and automation that powers programmatic advertising. This combination allows advertisers to ...

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

Dublin, Jan. 02, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F" report has been added to ResearchAndMarkets ...

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to ...

Dublin, Feb. 20, 2025 (GLOBE NEWSWIRE) -- The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering. The global market for Mobile Advertising is ...

TCL, a Chinese-based global television brand, and PubMatic, an independent technology company delivering digital advertising supply chains, today launched a new partnership designed to enhance ...

GumGum, a contextual-first, global digital advertising platform, today announced its industry-leading carbon efficiency in digital advertising, achieving an overall impression intensity of just 0.48 ...