Emails have fully replaced other forms of communication in the digital age, especially for business exchanges. When customers haven’t interacted with the firm in a while, many businesses find it ...

For every dollar spent on email marketing, brands earn an ROI of $36. That's enough to explain why email continues to factor into the marketing plans of businesses, big and small. Email marketing ...

Knowing how to reply to email professionally is crucial in business, where clear and effective writing can make or break client relationships. A well-crafted email can secure prospects, while a poor ...

After my investigation last week into whether top ecommerce sites offer guest checkouts I sat back and awaited the barrage of retargeted display ads and basket abandonment emails to fill up my inbox.

If you’re looking to boost sales for your BigCommerce store, engaging your customers with on-brand transactional emails is a great place to start. Transactional emails are the bread and butter of ...

As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take ...