Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

Replicating another company’s strategy may seem like a shortcut to success, but it’s rarely effective. A strategy isn’t just tactics, it’s a cohesive system of activities that work together. Changing ...

There are about 359 million businesses worldwide, with an average of 10 million new businesses annually. Let that sink in. Competition is rife in every industry, making standing out much harder. This ...