Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling. This is a key aspect of a brand’s survival on platforms as diverse as Pinterest ...

Stories don’t create change—people do. But the right story, shaped with purpose, can give them the map to make the change happen.

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

AI may write the first draft, summarize the report or optimize workflow. But it can't feel the room, tell a compelling story ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

When done properly, storytelling for business can entice your audience and demonstrate the need for your offerings. A good story can evoke emotion, drawing in customers and making them curious about ...

Storytelling opportunities can be a boon for nonprofit organizations to engage donors by explaining their impact. At the same time, attempting to tell eye-catching stories has previously led ...

Oftentimes a good photograph can bring a story to life in ways the written word cannot. It can convey the exhilaration of a surfer braving a 20-foot wave at the Wedge, the sorrow of a family losing ...

Sometimes the best wrestling stories go unnoticed. We’re not only in the midst of a thriving war between Seth Rollins and John Cena, but also at the genesis of an old-versus-new battle between The ...