using Nielsen’s advertising effectiveness approaches. While sponsored stories was included in the study, Facebook would not reveal results for the new ad unit in isolation. What has been revealed ...

UK – Brands pulling advertising spend from Facebook as part of a boycott could see their advertising effectiveness impacted across other media channels, according to research from University of Oxford ...

And here's a look at Target. Facebook commissioned this data which looks at the impact of paid ad campaigns (as opposed to earned media). Here's what "Ads with Social" looks like. Now check out ...

Facebook has launched a concerted PR effort to bolster opinion of its ad products and marketing effectiveness, releasing research on the performance of its solutions for businesses. But while the ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... "We sincerely apologise for the issues this has created for our clients.

"Exposure Rate," a new metric to measure targeted engagement on Facebook ... effectiveness." Sivan Metzger, general manager of Kenshoo Social adds, "With new channels and ad formats come new ...

Two proven notions seem to have been overlooked in the current debate about effectiveness measurement. One is the idea of 'stimulus and response'; the other, scientific method. The subject of ...

In the last part of this series, we discussed how tools like “Custom Audiences” are helping Facebook ... to its ad measurement tool to help advertisers understand the effectiveness of their ...

Financial information is notoriously thorny and difficult to parse. It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it ...