One is the idea of 'stimulus and response'; the other, scientific method. The subject of monitoring the effectiveness of advertising has become a hot issue again. Claim and counter-claim with just a ...

Facebook ads audit that uncovers optimisation opportunities. Expert account analysis and strategic recommendations for better ROI.

The study looked at the impact of Facebook’s ‘premium and social ads’ on brand metrics such as recall and purchase intent, using Nielsen’s advertising effectiveness approaches. While sponsored stories ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... we found a technical issue that impacted some conversion lift tests.

Here's Mark Zuckerberg discussing how complex Facebook's internal systems are to track user behavior and the effectiveness of various ad campaigns: at any given point, we have a lot of different ...

so it’s harder for brands to spot brand safety problems because they can’t see all of the slots where Facebook fits their advertising in,” said John Snyder, CEO of contextual targeting platform ...

UK – Brands pulling advertising spend from Facebook as part of a boycott could see their advertising effectiveness impacted across other media channels, according to research from University of Oxford ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...

Scammers claim their wares enable buyers to run Facebook ads — including ... access to an account approved for running ads about “social issues, elections or politics” in Germany last ...

Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Starting this week Facebook will be grading ...

Facebook has launched a concerted PR effort to bolster opinion of its ad products and marketing effectiveness, releasing research on the performance of its solutions for businesses. But while the ...

Following a week of getting beaten up in the stock market, Facebook is touting comScore's massive report that was just released which aims to show that Facebook ads really do work and drive ...