Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into issues with their Facebook advertising ...

MEASURING EFFECTIVENESS: Colleen Keyworth, director of sales and marketing for Contractor’s Online-Access, said increased privacy protections move Facebook ads back to the time when most marketing ...

Facebook has mistakenly calculated the effectiveness of many ad campaigns ... The latest acknowledgement about the ad data problems comes little more than a week after Facebook reportedly began ...

The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100%. A similar analysis of Facebook ...

The problems highlight the challenges involved in enforcing the political ad ban, which was adopted to safeguard election integrity. Russian trolls have used Facebook to sow discord among ...

When users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc ... a decrease in effectiveness of their ads.

It's an estimate," he said. "We're working hard to mitigate those impacts and continue to make ads relevant and effective for users." Facebook also reported its first-ever decrease in users ...