Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

Classical conditioning is a type of unconscious learning. It occurs when a person or animal experiences an automatic response whenever they encounter a specific stimulus. Simply put, it is learning ...

There are many explanations that can be used to help people understand the Behaviorist Point of View. Some are very factual, others argue towards practical concerns, and still others are highly ...

Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...