But wait, give us a chance! There’s a reason everyone has a hot take on the marketing funnel. It’s because the funnel is almost certainly the most important mental model in B2B marketing. The funnel ...

When your company is well synchronized with market needs, prospects buy and money flows. Unfortunately, few companies can maintain a constant flow. Salespeople churn out demonstrations, samples and ...

B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...

In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones ...

A modern, interactive funnel visualization component built with Next.js, React, and TypeScript. This project provides a flexible and customizable funnel chart component that can be used to visualize ...