I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, “the funnel is more like a pinball machine, with leads ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

We don’t make life easy for ourselves, do we? Buckets, pillars, cycles, pipelines, stages, touchpoints, channels, segments, paths, journeys, phases, conversions ...