Over the last several decades, Apple’s success has stemmed from one overriding philosophy: making technology personal. From the computer that sat on your desk, to the notebook you popped open on ...

Watch out, there's a generative AI monster coming, says Apple CEO Tim Cook, as expectations around the company's work intensify.

Apple's M1 Ultra Shows the Future of Computer Chips Packaging chip elements together cleverly extends progress even as chipmakers struggle to maintain the pace of Moore's Law.

The success of Apple’s answer engine could determine whether the company maintains its position as a technology leader or risks falling behind in the race to define the future of human-computer ...

Apple's M1 Ultra Chip Shows Healthy Future for High-Powered Macs The chip highlights the dramatic shift in how Apple powers its Mac lineup.

During an Apple product launch the night before Halloween, Apple CEO Tim Cook – wearing all black at its Cupertino, California-based headquarters – introduced the next phase of Mac computers ...

In 1986, Jobs was no longer with Apple and was busy exploring the future of computing with the NeXT Computer. Apple was “on the upswing,” according to Sculley.

Apple's M1 chip explores uncharted territory: designing powerful laptops like the MacBook Pro based on chip designs usually meant for mobile.

Now that more details about Apple Silicon have been revealed, it's clear that even the giddiest expectations fell far short of Apple's real ambitions in building its System-on-a-Chip brains for a ...