2021 was the year that gaming entered the mainstream, a mere 40 years after Pac-Man first gobbled his way around the world. With a pandemic upswinging time spent gaming, brands finally saw it as a ...

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws ...

In today’s digital age, where mobile screens command more attention than any other medium, brands are constantly seeking new ways to connect with consumers where they truly live, play and engage the ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Playgama developers can integrate Anzu’s in-game ads through the Bridge SDK. The initial rollout supports Unity WebGL, Cocos, and JavaScript. Gangsta Island: Crime City is the first web game to adopt ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...