Those with the vouchercloud app on their smartphones will be served a voucher when they are within 200m of a participating store. At the moment in the UK this includes Hotel Chocolat, Loch Fyne, Papa ...

Those with the vouchercloud app on their smartphones will be served a voucher when they are within 200m of a participating store. At the moment in the UK this includes Hotel Chocolat, Loch Fyne, Papa ...

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a ...

Tracking and capturing relevant events that occur in space and time is a common IoT scenario. For example, in fleet management, asset tracking, mobility, and smart city applications. This repo ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...

In the realm of marketing strategies, there’s a buzz around the concept of “geofencing.” Geofencing marketing leverages location-based technology to establish boundaries around geographic areas.