Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Google has canceled our 10+-years-old Ads account, claiming that we have violated the "Circumventing systems policy". Before this happened, they placed a link on our account dashboard that we needed ...

Google Ads can be a huge source of sales leads and conversions. However, you have to get the strategy right to see any progress or benefit to your business. For years, I struggled to generate any real ...

Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling ...

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of ...

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing.

Google's plan to drop support for third-party cookies has been expected since last year amid announcements that included its proposed privacy sandbox, but the two-year deadline is new and could ...