Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...

Once you understand the annual trend and whether there is seasonality that justifies changes to the budget, and after analysing the results generated by Google Ads, set the budget for next year as the ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...