Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many ...

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...

Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically serve ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Google is simplifying the setup for tracking website call conversions in AdWords. The initial setup is the same, with the option to set up website call conversions under the Conversions section of ...

Emily Williams writes that Google has made it easier to track and manage AdWords conversions by adding three tabs--Conversion, Webpages, and Code. She also provides a link to directions on how to ...

When you set up a direct response online ad campaign, you want to be able to measure its success. Success would be defined by the number of sales, leads or transactions that are completed on your site ...

Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app ...

80% of the internet users own and use a smartphone to browse the web, and 48% of them go to the search engines as the first step in their research for a product purchase. These numbers are only ...

AdWords users who were also tapping Google's built-in Conversion Tracking no longer have to display the "Site Stats" logo on their tracked pages. Previously, a text block with the words "Google Site ...

If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...