Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

More than six weeks after renaming and upgrading its Web analytics service and cutting its price to zero, Google Inc. continues to labor to make it meet the expectations of the company and of users.

Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into ...

Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

Google analytics launched a new set of tools for Tag Manager users, including new APIs, third-party templates and a refreshed user interface. According to Google, the new Tag Manager API lets users ...

The French watchdog said it is investigating other website tools that transfer EU data to the US and it may add ‘corrective measures’ if they breach GDPR rules. France’s privacy regulator has ...

Earlier this month, we reported an outcry by a large number of SEOs who noticed Google Analytics show not set as the top referrer in the Search Engine Optimization report. Google told us last night, ...

Daniel Waisberg, Analytics Advocate at Google, broke the news on his Google+ page yesterday that Google Analytics data can now be viewed from your Google+ Page dashboard. Pretty cool new addition to ...