Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

We may earn a commission when you click links to retailers and purchase goods. More info. Google Analytics is an incredibly important tool for every single website owner. It not only tracks traffic, ...

Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

More and more companies rely on Google Analytics to monitor their websites’ searchability, their most popular pages, the type of people who visit, and visitor behavior. Companies can leverage this ...

I love analytics, I could sit for hours in front of a spreadsheet with a thousand formulas dissecting data from every possible angle, but the truth is that 9 times out of 10, the analytics account in ...

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going ...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date. Google announced earlier this month that its ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...