Last week, I personally saw my Google Analytics user interface flip from the old user interface to the new one they announced was coming back in October. I then started getting emails and tweets, such ...

Yesterday I was prepped by the folks on Google for my post on Google Analytics Launches New Version With New UI & Features at Search Engine Land. What is new? In short, there is a new user interface, ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

Google has revamped Google Analytics, improving and expanding the data reporting capabilities of the Web site usage monitoring service. Products such as Google Analytics continue to rise in importance ...

If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ...

Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The ...

Google Analytics for iOS has received an update this evening that bumps it to version 1.2.0. The update includes a handful of features, such as new comparison capabilities and some small interface ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...