Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: Why we care. The two-hop proxy is only implemented on Chrome, meaning Google ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...