Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords. However, Google Search Console (GSC) provides a completely free way to access insights ...

Srinivasan highlighted how generative AI is reshaping digital marketing through tools that automate campaign optimisation and ...

Google has announced a new AI mode for its search engine in the UK that generates results using the Gemini LLM, rather than the familiar list of search results. This will enable the use of more ...

Google is attempting to transform the way we search the internet, but so far it isn’t going very well. Rather than simply providing links to other websites, Google’s new AI Overviews tool attempts to ...