Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and ...

While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

In 2013, the Brazilian World Cup Soccer Team asked Gatorade how it could optimize team member performance in preparation for the 2014 World Cup, with formulas customized based on each athlete’s unique ...

NBCUniversal News Group Chairman Cesar Conde said the network hopes a pivot by Rachel Maddow, one of the company’s top talents, away from her daily show to focus on other projects will serve as a case ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...