If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. A lot has happened in Web analytics this week. Less than a ...

The opt-out option comes in the form of a beta plugin for IE 7 or 8, Google Chrome and Mozilla Firefox. After installation, the tool essentially tells Google Analytics Javascript (ga.js) not to ...