One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

One of the most popular terms used in the world of content marketing is the phrase “evergreen content.” People get all excited about evergreen content because you only need to put in the work once and ...

They’re a necessary evil, and when done right, are crucial in telling a creative story. But still, case study films have become the stuff of eye-rolling parody and the risk is that the focus is on the ...