Brainrot games have become the dominant trend on Roblox in 2025, attracting millions of players with their simple yet ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox has become one of the most popular online gaming platforms for children and teens, offering countless user-created ...