A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

This is quite recent. For more than a century, businesses often lost sight of the importance of creating value for others. Many firms pursued the idea of scientific management, i.e. imposing a system ...

Every business sells stuff—a product, service or idea; that’s the essence of capitalism. Payment giants like Mastercard sell the ability to make secure financial transactions. Telecom leaders like ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

Why are you using Twitter? Is it to benefit you or your followers? Hopefully it is the latter. If you strive to provide value, educate, and engage, then your followers will return the love as you ...

There are benefits to creating a personal culture based upon your individual values and goals. Learning how to coach yourself ...