A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Block out that diary. Whatever your ultimate goal, and wherever you are in your business journey, taking time to think strategically is critical. And from starting an agency, right through to a ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

This is quite recent. For more than a century, businesses often lost sight of the importance of creating value for others. Many firms pursued the idea of scientific management, i.e. imposing a system ...

AI is at the center of business strategies for 2026—and so must values-based leadership in order to unlock the organization’s ...

Jim Collins’s revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for crafting ...

There are benefits to creating a personal culture based upon your individual values and goals. Learning how to coach yourself ...