Odds are fairly likely that you’ve been in a room when someone has asked a content marketer or social media manager to “make a viral video.” Unfortunately, the task isn’t as simple as it seems. Videos ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

The development of AI image and video generation models has been controversial, to say the least. Artists have accused AI ...

To some, viral is a dirty word, an annoying one, but for most in the music industry, it's a goal. Artists and their teams invest heavily in seeing their songs and music videos take the internet by ...