Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

How best-in-class leaders can align mission, vision and values while preparing for the year ahead.

A saving strategy is helpful for creating a safety net for unexpected emergencies and future wealth. Your saving strategy can be targeted by your age and life goals. Savings should be a balance of ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

You’ve spent most of your adult life planning and saving for retirement. Then, when the day comes, and you make the call to finally retire, your entire thought process needs to change. Instead of ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

The key to AI success is having the right data foundation in place. Put simply, there is no AI without data. But data alone isn’t enough; organizations need to bridge the silos between data, AI and ...

How can we be talking about starting a business and already discussing how to exit? It may seem counterintuitive, but having ...