Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Your audience might be coming from a chatbot. Learn how to get your brand cited where it matters. Here’s how to show up in AI search results. There’s been a lot of talk recently about whether large ...

Brad Karp of Paul Weiss (L), and John Quinn of Quinn Emanuel, (R) have been particularly successful in cultivating personal brands, according to one consultant. Photos: Ryland West/ALM Welcome to the ...