In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Source: usushiorei/Pixabay Being productive at work. Keeping up with healthy habits and household chores. Communicating well with others. Almost everything we want to do requires a measure of ...

Self-control, the ability to override or change internal impulses for the benefit of longer-term, strategic goals, has always been treasured as an admirable human trait. For example, Confucius taught ...

Self-regulation is a useful skill that helps individuals cope with certain emotional behaviors and physical movements during stressful situations. In addition, self-regulation helps individuals stay ...

Having high self-control is often seen as a good thing. It’s believed to be key to success in many aspects of life—whether that’s getting a promotion at work, sticking to your workout regime, or ...

EVERYONE knows what makes a good story. Our hero starts their journey as a flawed but relatable being with a personal goal. In scene after scene, they face challenges and setbacks that push them down ...