Learning how to conduct accurate, discipline-specific academic research can feel daunting at first. But, with a solid understanding of the reasoning behind why we use academic citations coupled with ...

As AI-generated answers take over the search landscape, understanding what gets cited – and why – has never been more critical. Explore citation data across leading AI engines, see how B2B and B2C ...

Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?” or “Is keyword targeting as impossible as spinning straw into gold?,” and each engine will ...

A new study from Columbia Journalism Review’s Tow Center for Digital Journalism finds serious accuracy issues with generative AI models used for news searches. The researchers tested eight AI-driven ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...