Our lives are filled with storytelling, from the stories we tell our friends over dinner, to the ones we tell at eulogies, during toasts, at job interviews and on dates. "[Stories] make us laugh and ...
I love a good story whether it’s a book, a movie or a TED Talk. Stories can be enlightening or moving. But there’s nothing quite like stories with a stickiness factor where I often think about and ...
To help, 17 members of Forbes Communications Council share how you can equip your internal team to tell your brand's story ...
You don't have to be a professional storyteller to tell a good story. And we all do tell stories constantly to our friends, our families, even our co-workers. For our Life Kit series, NPR's Elise Hu ...
Stories awaken possibility because they inspire curiosity and help us imagine what might be possible. Ursula K. Le Guin, one of the great science fiction writers, wrote stories to “dislodge my mind, ...
We all have stories. But why do some move mountains while others fade away? The answer lies in how we elevate those stories—how we take personal moments and make them meaningful for others. In today's ...
Founders struggle to pitch their brand. How do you distill a complex company into a single sentence that will compel customers to buy? In 2017, Donald Miller published an answer to that: It’s a book ...
Most of us worry about preserving our assets. We tweak investment portfolios to reduce risks. We make arrangements for what will happen to our money and real estate after we die. There is one ...
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story ...
Every business is different. From your company history to your products to the customers you serve, your story is unique to your business. A brand story goes beyond your “About Us” page—it includes ...
Pulling together a limited series, especially based on a true subject, isn’t an easy task - and it’s always tackled ...