Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

In 1957, Vance Packard published his best-seller The Hidden Persuaders, in which he described how a New Jersey movie theater had flashed subliminal messages to "Eat popcorn" and "Drink Coca-Cola", ...