When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

Public relations is changing fast. As AI transforms how information is found and shared, visibility now means more than only reaching journalists. It’s about making sure your press release can be ...

Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial ...