In my course at the Stanford Graduate School of Business, students frequently ask case guests: What is the most important thing you do as a leader? The response is always the same: hiring and ...

Whether you are signing up a huge supplier, hiring an employee or thinking of making an investment, reference calls are absolutely crucial. Before I learned how to do them properly, they were purely ...

There’s always one vendor that cites nondisclosure agreements with its customers as a reason not to name names. Indeed, many CRM users consider CRM a strategic weapon and might be unwilling to go on ...

If you want to break even, go APE. Cloud companies generally rely on efficiency metrics like CAC payback and LTV-to-CAC, but “they feel more like financial metrics than operational ones, and it is ...

Reference checks should be initiated for all final candidates prior to recommending a candidate for the position. Obtain several professional references for each candidate under serious consideration.