A viral trend wants you to use every last squeeze of lip gloss and swipe of eye shadow. Here’s how to do it safely.

Master the all-day stain.

Beautiful and long-lasting makeup starts with a great base, but alas, it's not always as simple as just buffing foundation into your skin and calling it a day... Even the best foundations, be it a ...

Baked makeup is named after its unique manufacting process where pigments start as a liquid, turn into creams, and are then baked. It's different from powders, which are milled and compressed into ...

When it comes to learning how to make eyes look bigger, few understand the craft better than professional makeup artists who’ve spent years perfecting the quintessential doe-eyed gaze. “Doe-eye makeup ...