In recent years, importance-performance analysis (IPA) has gained popularity in the wider management research area. The original methodology was introduced in 1977 by John A. Martilla and John C.

Importance-Performance Analysis (IPA) has been a popular tool for understanding customer satisfaction and prioritising service quality improvements since Martilla and James (1977) first demonstrated ...

Designers are still struggling to make good and fair home designs for elderly people. Although there are a lot of studies on accessibility in homes, there are few methodologies to rate the importance ...

This publication has been updated as of February 24, 2023. The Emeritus Chair in Strategy has issued an updated book-length report that is part of a two-volume series. This volume of the series ...