While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer ...

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Forward-thinking companies already know the enormous benefits a CRM can provide. The right CRM, properly used, is a single source of knowledge that can deliver transparency, accurate sales forecasts, ...

As businesses become more reliant on technology and data, managing that data has become increasingly important. One area where this is particularly critical is Customer Relationship Management (CRM).