Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Student Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-067, ...

This paper extends the discussion of the relationship between optimization and electronic spreadsheet modelling. Previous authors have described two connections. These are, first, the use of ...

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement ...

Dan Bricklin first came up with the idea of an electronic spreadsheet while he was at Harvard Business School in 1978. He later joined forces with Bob Frankston and Dan Fylstra to publish the ...