When I was a kid, video games were straightforward: stay alive, progress through the levels, beat the final boss, and win the game. For my kids, however, the objectives are totally different. Nowadays ...

Nowadays, gamers don't play to win as much as they play to have an experience. Futuristic images of the metaverse abound, but for now it looks a lot like Roblox's digital experience platform. This ...

Lamborghini unveiled the Lanzador concept car that the Italian carmaker unveiled back in August. Now, the all-electric Ultra GT stars in the digital world on Roblox. The Lanzador joins the immersive ...

Lamborghini is used to attention. Even near the headquarters locals will drop what they're doing to check out the latest fighter-jet-inspired supercar. The Asterion concept, though, will be grabbing ...