You've worked hard to put your lead management process in place. You have defined your waterfall and you have a well-running execution model for how to treat leads as they stream through the system.

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way.

In last month’s blog post we introduced the five core marketing processes essential to effective and efficient marketing operations. This month we will delve into the first, and most important of ...

Lead management is a systematic process for generating leads, qualifying them through the marketing funnel, thereby increasing conversions and sales. I’m going to go over exactly what lead management ...

Lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. Customer Relationship ...

In the plumbing and heating contracting business, consumers are typically reaching out to professionals because they have an immediate need. Perhaps they are seeking a plumber to fix a burst pipe or ...

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.