Het vinden van nieuwe leads en klanten is één van de grootste uitdagingen voor B2B-organisaties. Vergeet outbound bellen, vergeet netwerkborrels en advertenties in nieuwsbladen. Zet in op Lead Gen ...

To succeed in lead generation, everybody needs standard marketing elements like brand image. However, no matter how badly you want to succeed in your lead generation campaign, your image must be one ...

Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their lead generation campaigns are effective. Here ...

Businesses on a tight marketing budget must find creative and cost-effective ways to generate leads without overspending. From leveraging content marketing and social media to using AI to automate ...

Every day, it seems we are exposed to ads everywhere we turn, making it more challenging than ever to stand out in a crowded inbox or social media feed. We don’t just need visibility; we need ...

In a challenging market characterised by persistent volatility, lengthy buying cycles and disruption from AI, B2B businesses are looking for fresh ways to generate leads, new Marketing Week data ...

Successful lead generation and deal closing require strategic approaches. We asked industry experts to share one piece of advice they would give to entrepreneurs who are struggling to make sales — and ...

Cold calling usually isn’t a part of what real estate agents look forward to, but it still works if you do it right. Picking up the phone and having a direct conversation is one of the quickest ways ...

Aanwezigheid op social networks alleen is niet voldoende. Je moet er ook wat te bieden hebben. “We need to encourage people to come to our social pages and once they’re there, we have to create enough ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...